Web - Based Text Mining of Hotel Customer Comments Using SAS ® Text Miner and Megaputer Polyanalyst ®
نویسندگان
چکیده
This paper presents text mining using SAS® Text Miner and Megaputer PolyAnalyst® specifically applied for hotel customer survey data, and its data management. The paper reviews current literature of text mining, and discusses features of these two text mining software packages in analyzing unstructured qualitative data in the following key steps: data preparation, data analysis, and result reporting. Some screen shots are presented for web-based hotel customer survey data as well as comparisons and conclusions.
منابع مشابه
Web Mining of Hotel Customer Survey Data
This paper provides an extensive literature review and list of references on the background of web mining as applied specifically to hotel customer survey data. This research applies the techniques of web mining to actual text of written comments for hotel customers using Megaputer PolyAnalyst®. Web mining functionalities utilized include those such as clustering, link analysis, key word and ph...
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